1463 Great Pond Road
North Andover, MA 01875
http://twitter.com/genefay PROFESSIONAL EXPERIENCE: ———————————————————————————
www.franklinclubboston.com
2008-2009 VKernel
VP of World Wide Sales and Business Development, Andover, MA.
· Set up capital efficient Sales 2.0 inside sales team to focus on selling systems management software in the virtualization market, using both perpetual and subscription (SaaS) pricing models.
· The team consisted of 9 inside sales reps, technical architects and customer support located in Andover, MA.
· Grew the customer base from 20 customers to over 250 customers and an annual revenue run rate of almost $2,000,000 in just over 1 year. Some customers include EMC, Anderson Window, Pepsi, Cablevision and IBM Global Services
· Developed the inside sales call process and metrics driven culture
· Developed a strategic account attack plan for larger revenue opportunities and or Fortune 500
· Worked closely with VP of Marketing to deploy HubSpot and Marketo for lead nurturing
· Hired, top graded, trained and motivated a senior inside sales team
· Developed Customer Support call process and escalation procedures
· Attended and participated in monthly board meetings
· As a part of the senior management team developed annual plans including headcount, budget and revenue projections
· Initiated or expanded strategic discussions with BMC, CA, EMC, IBM, HP, Microsoft and VMware
2006-2008 EMC Corporation
RSA, the Security Division of EMC
VP of World Wide Sales, SIEM and Global Alliances, Bedford, MA.
In 2006 I joined Network Intelligence (NI); a VC backed (Bain Capital and Egan Managed Capital), 100 person high technology company in the Security Information and Event Management (SIEM) market. The company was acquired by EMC for $175 million. After the acquisition I was appointed VP of WW Sales, SIEM.
· Manage a team of 45 sales and technical architects located throughout the world
· Grew the SIEM business over 40% in 2007
· Worked on the integration team that merged NI into RSA and EMC
· Developed the worldwide account coverage model and sales methodology
· Hired, trained and motivated a senior enterprise security sales force
· Work within the senior security management team that develops new product releases and strategic business unit direction
· Evaluated potential M&A strategies
· Established strategic partnership with ACS, Accenture, CSC, EDS, Perot Systems, TCS and Wipro
2004-2006 FVF Partners
President and Founder, North Andover, MA
· Developed business development and channel strategies plans
· Established strategic partnerships including OEM partnerships for clients
· Negotiated and drove acquisition of Pinnacle Team Sports, a division of Pinnacle Systems, a publicly traded company to XO’s Tech, a privately held company
· Negotiated and drove acquisition of Medea Corporation, a privately held company to Avid Technology, a publicly traded company
· Clients include Avid Technology, CoThrive, DigiBahn, EMC, Medea, Pinpoint Global Communications, Pinnacle Systems, Trivium and XO’s Technology
1999-2004 EMC Corporation
2003-2004 Business Development Manager, Centera Business Unit, Hopkinton, MA
· Established OEM partnership with major IT companies (i.e., Dell) within the US and Internationally
· Wrote the OEM mission statement and business plan for the Centera business unit
· Worked with Senior Management within EMC to achieve strategic OEM objectives
· Worked closely with Senior Managers at Accenture to establish Centera as their content addressable storage standard product offering
· Built solutions sets that were rolled out by Senior Partners at Accenture, Deloitte Consulting and PWC/IBM Global Services
2002-2003 OEM Alliance Manager, Telco Media and Entertainment, Southborough, MA
· Managed a team of 2 people within the Media and Entertainment vertical
· Established and maintained partnerships with OEM partners Sony, Avid Technology, Thomson Broadcast and Pinnacle Systems
· Evaluated potential M&A strategies
· Worked with Senior Management to evaluate potential M&A candidates
· Wrote MOU’s and reviewed contracts to establish new OEM partnerships
· Built rules of engagement documents, web-casts and presentations to roll out new partnership to the EMC and partner’s sales force
2000-2002 District Sales Manager, San Francisco, CA
· Drove $78 Million of business and was 105% of quota
· Managed 7 sales people and indirectly managed 5 system engineers focused on selling EMC Storage to Exodus, StorageWay, Digital Island
· Interviewed, hired and trained a geographically disbursed sales team
· Built professional development plans for each team member
· 5 of 7 Sales Reps achieved 100%+ of quota
1999-2000 National Alliance Manager, Arthur Anderson (AA), Cincinnati, OH
· Developed EMC best practice tool kit for Arthur Anderson Managing Partners
· Drove $3 Million in incremental business as a result of this partnership
1996-1998 Avid Sports, LLC (Acquired by Pinnacle System 1999)
Founder and Sales/Product Marketing Manager, Lowell, MA
· Sold high-end video coaching systems directly to NBA, MLB and NHL Senior Managers and Coaching Staffs
· One of 13 founders to start Avid Sports. Grew Business from $0 to $20 Million in 3 years
· Annually closed $2 Million worth of business per year
· Built Avid Sports’ Business Strategy and Product Plan for Baseball and Basketball Market, including determining the market demand and pricing
· Set up mutually beneficial partnership with NHL and NBA League Offices
· Awards: Q1– 1997, Outstanding Performance Game Ball, Q3 - 1997, Outstanding Performance Game Ball, Q3 - 1998, Outstanding Performance Game Ball
1992-1995 Avid Technology, Inc.
Sales Representative, Dallas, TX and Tewksbury, MA
· Sold Direct or through channel partners; typical customers included regional video production studios and up to Fortune 2000 Corporations
· Annually closed $3 Million in sales directly to customers and through partners
· Worked with sales management to create first channel program in Avid’s history
· Established an extremely successful regional reseller channel in the TX Market
· Consistently met or exceeding quota including 1995 when I was 176% of quota
· Joined Avid Technology Pre-IPO
· Awards:
Passion to Win, 1993
Regional Channel Manager of the Year, 1994
EDUCATION: ———————————————————————————
2003-2005 Northeastern University, Boston, MA
High Technology MBA, April/2005
· Graduated Summa Cum Laude
· Class President (EMC Program)
· Beta Gamma Sigma Honor Society
1987-1992 Northeastern University, Boston, MA
Bachelors of Science - Business Marketing, June/1992
· 4 Year Varsity Crew Team
§ Award: Tough as Nails 1990